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The brand will engage NBA fans through custom content in the multi-year partnership.
October 15, 2025
By: Lianna Albrizio
The NBA is bouncing their approval for CeraVe as its official skin- and haircare partner.
In the multi-year partnership, CeraVe will engage NBA fans through custom content and storytelling. Plus, onsite activations at league events will include product integrations featuring its skincare and haircare lines at retailers nationwide.
“At CeraVe, we are absolutely thrilled to join forces with the NBA because, like them, we believe in championing performance and well-being,” said Esther Garcia, CeraVe US general manager. “Our core mission is to make effective, dermatologist-developed care accessible to everyone. Our partnership with the NBA is an exciting opportunity to reach a truly unparalleled audience – one that’s passionate, engaged, incredibly diverse, and one that truly values performance especially when it comes to their skin barrier, head to toe. Beyond the products, our commitment is to ignite a vital conversation about skin and scalp health, by expanding access to dermatologists for all and fostering a holistic culture of self-care that empowers the entire NBA community, on and off the court.”
The partnership builds on CeraVe’s “Head of CeraVe” campaign with 10-time NBA All-Star Anthony Davis, expanding the brand’s reach through original content across NBA social and digital channels and at marquee league events throughout the season. CeraVe will have a robust onsite presence at marquee NBA events, including the Emirates NBA Cup, NBA All-Star, and NBA Summer League, while also integrating into NBA 2K26 to connect with the league’s gaming audience.
CeraVe will collaborate with the NBA to engage youth through “Care For All,” a program through which Jr. NBA clinics across the United States will provide families with comprehensive resources and skin health education, including opportunities such as dermatology screenings, product education and sampling.
The 80th NBA regular season begins with a doubleheader on Tuesday, Oct. 21, as part of American Express NBA Tip-Off 2025, when the NBA returns to NBC and debuts on Peacock as the defending NBA champion Oklahoma City Thunder hosts the Houston Rockets (7:30 pm ET) and the Golden State Warriors visit the Los Angeles Lakers (10 pm ET).
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